Should I use text-to-video or image-to-video?
Updated August 2026
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Both workflows create video, but they solve different problems. Text-to-video is best for open exploration. Image-to-video starts with a visual decision you have already approved.
Use text-to-video for exploration
Start from text when the scene, composition and motion are all open. It is useful for early concepts, mood tests and discovering directions you would not have designed as a still first.
Use image-to-video for control
Start from an approved image when the subject, product, framing or brand composition must stay recognizable. Describe only the movement, camera behavior and pacing you want to add.